福建农村电子商务的现状、问题和对策研究

Research on the Current Situation, Problems and Countermeasures of Fujian Rural Electronic Commerce

以福建省为例,阐述了农村电子商务的发展现状,并分析目前福建电子商务发展面临的新挑战,如农村网络基础设施建设的不完善、农民对互联网商业模式的接受度不高、农村电子商务人才的缺乏、农产品标准化程度低、配送体系不完善等,基于此,笔者提出了一些建议。

Taking Fujian Province as an example,this paper expounds the current situation of rural e-commerce development and analyzes the current challenges of the development of e-commerce in Fujian,such as the imperfection of rural network infrastructure construction,the lack of acceptance of the Internet business model,the lack of rural e-commerce talent,low degree of standardization of agricultural products,imperfect distribution system.Based on this, the paper puts forward some suggestions.