麦克卢汉“新的尺度”论的审美内涵

Aesthetic Connotation of McLuhan's "New Dimension"

学界对麦克卢汉"媒介即信息"的研究汗牛充栋,但仅从传播学视野无法揭示其丰富内涵,从审美角度对"媒介即信息"的核心——"新的尺度"论进行探讨十分必要。这一"尺度"既是指人生产方式的变化,也是指人际关系的变化;这一"尺度"之所以发挥作用是因为媒介本身,而不是因为媒介的"内容";这一"尺度"强调媒介"形式"本身导致的结果是改变了人的感官比率和感知模式,创造了新的"整体场"审美范式。

There are voluminous studies about McLuhan＇s idea of ＂The medium is the message＂, but only from the perspective of com- munication is far from enough to reveal its rich connotation. It is necessary to conduct research on this core topic, a ＂new dimension＂, from the aesthetic perspective. Firstly, this ＂dimension＂ refers to changes in both production and relationship. Its function is not be- cause of the media ＂content＂ but because of the media itself. It emphasizes the media ＂form＂ that changes in people＇s sense ratio and perception mode and creates a new aesthetic paradigm of ＂overall field＂.