百年老号,再造传奇

TIME-HONORED BRANDS CREATING A NEW LEGEND

回望山东老字号百年发展的历史,无数的品牌曾经名声显赫,而如今,面对国外品牌的不断涌入和国内新品牌的迅速崛起,有多少品牌在岁月流转中风采依旧,又有多少老字号历经磨难而浴火重生、经久不衰、铸就辉煌？在2016年中华老字号品牌价值前20名的榜单中,山东企业格外抢眼。青岛啤酒位居首位,东阿阿胶紧随其后,德州扒鸡则位列榜单第17名。

Looking back to the development history of Shandong time-honored brands,countless brands used to enjoy great prestige but are facing the continuous competition from foreign brands and rapidly emerging new domestic brands.How many brands are still maintaining their brilliant achievements after going through the hundreds of years of challenges?In the ranking list of China time-honored brands with the highest brand value,Shandong enterprises attract great attention:Tsingtao Brewery was ranked the first with a brand value of RMB 35.787 billion;Dong-e E-Jiao followed closely with a brand value of RMB 34.053 billion;Dezhou Braised Chicken was ranked the 17 th with a brand value of RMB 872 million.With brand competition becoming the focus of international economic competition,the time-honored brands,which are the carriers of traditional culture,have become the key breakthrough strength of Shandong's brandoriented strategy.