东阿阿胶:为振兴踔厉前行

DONG-E E-JIAO:ENERGETICALLY MOVING FORWARD FOR REVITALIZATION

老字号该如何找到自己的出路,在新时代中焕发青春,重塑辉煌？2017年3月1日,“中华老字号振兴计划”系列活动年度会议在北京召开,东阿阿胶股份有限公司总裁秦玉峰当选“中华老字号振兴计划”系列活动首届联合发起单位联席主席。在活动启动仪式上,他就一直在思考这个问题。发扬是最好的传承“传承的过程是很长很长的,师徒制、导师制内部都是通过这样一代代人、一代代人往下传授的。”

On March 1,2017,the Annual Conference for 'China TimeHonored Brand Revitalization Program' Series Campaign was held in Beijing.Clin Yufeng was elected to the co-chair of the First Session of Cosponsors.At the launching ceremony,Qin Yufeng thought to himself, 'How can time-honored brands find their way out,get rejuvenated and recreate glory in the new era?' His first thought is inheritance.In the inheritance process,inheritors ought to carry forward traditional craftsmanship by integrating with modern technology,embracing the Internet and advancing with the times.Nowadays,Dong-e E-Jiao,which has nine times been selected as one of the Top 500 Most Valuable Brands of China,has realized the brand value of RMB 34.053 billion.Qin Yufeng,President of Dong-e E-Jiao considers that as China is undergoing an unprecedented reform era,each timehonored brand representative ought to pull together,carry forward timehonored brands through inheritance and innovations,and boost the strategy of strengthening the country with brands.Only through broadening horizons,expanding ways of thinking and carrying out self-rescue can the timehonored brands like Dong-e E-Jiao find a way out in historical opportunities.