摘要
乒乓球大小的面团轻揉几下,眨眼之间就成了圆似满月、薄如纸张的饼坯,粘满芝麻后被翻手贴在了炉壁内,仅10秒,湖北的芝麻、鲁中的小麦、广东的蔗糖在师傅的手中,变化成一张“薄、香、酥、脆”的烧饼,这口感也只有在周村才品得到。悠悠烘烤千年,薄脆不失厚重。这两句话说的正是酥香越千年的周村烧饼。纵观周村烧饼的品牌发展,能从淄博当地众多的美食小吃中脱颖而出,成为全国知名的老字号品牌,究竟靠的是什么？
Referring to the brand history of Zhoucun Sesame Seed Cake,what makes it stand out as a well-known time-honored brand among the various local snacks in Zibo City?As Zhang Zhaohai summarized,it depends on the uniqueness of product and strict quality control;depends on the responsibility of the enterprise.The spirit of craft is passed down by craftsmen,while the brand is strengthened by innovation.It's the pattern by which Zhoucun Sesame Seed Cake follows and results in success.On the basis of traditional craftsmanship,Zhoucun Cake combines culture and tourism and develops a mode of experiential marketing.A mixture of classic flavor with popular business mode,Zhoucun Sesame Seed Cake will definitely flourish in the following years.
出处
《走向世界》
2017年第15期22-25,共4页
Openings
