“山东品牌”走向世界

"TOP BRANDS IN SHANDONG" GOING TO THE WORLD

说起科技品牌就会想到“硅谷”,谈起制造品牌就会想到“德国”,“青岛市”能为人所熟知,则与“青岛啤酒”的品牌成功密不可分。可见,品牌不仅是企业参与市场竞争的名片,也是衡量一个地方经济硬实力的重要标志。从某种程度上讲,山东制造的影响力怎样,山东产品的话语权如何,与大品牌的培育密切相关。一个地方经济崛起的背后往往是一批大品牌的强势崛起。

It's 'Hisense' which comes to your mind in connection with TV sets while 'Haier' means fridges. 'Qingdao City' is renowned for the successful brand of 'Tsingtao Beer'.It's clear that the brand is not only a name card an enterprise engages in market competition with,but also an important symbol of local economic hard power.The rising of a batch of brands is always behind the rising of local economy.At present,enterprises in Shandong have advantages both in production and premium products,which are the guarantee of international top brands.The priority is to go down the road of brandeconomy-based development,to set up a strong brand awareness,to exploit the role of brand economy which is a combination of a leader in the optimization and upgrading of industry,a driver in the transformation of initiative achievements and a guarantee of sustainable development.