摘要
多年的品牌资产跟踪调研,“信赖”和“质量”是消费者选择海信最重要的因素之一。海信表示,“所谓信赖,就是海信要用诚实、正直的行为,为用户提供工艺精良、质量稳定的产品。”在当前这样一个交易耗时很短、靠鼠标点击就能完成交易的年代,“信赖”是最好的沟通工具,也是品牌建设的基石。因为信赖,电视业务连续13年位居国内市场第一,南非、澳洲市场第一,占据高端产品全球前三，这是消费者熟知的海信。
With an image quality surpassing that of the highend LCD TV,the 4K ultrashort focal laser TV debuting in Paris in July 2016 was evaluated as 'achieving what others cannot do in the world'. 'An excellent product is like a footstone.Without an amenable product,it is impossible to create a brand.' Lin Lan,Vice President of Hisense Group indicated, 'Since its inception 48 years ago,Hisense has been insisting on the development strategy of 'establishing an enterprise with technology',putting 5% of its sales revenue into R&D,actively adjusting industrial structure and accelerating globalization process.' Hisense's sci-tech businesses represented by intelligent traffic,optical communication and intelligent business are the highlights for the transformation development of Hisense.In 2016,the profit percentage of B2B companies reached 38.69%.After getting involved in the smart city,Hisense is likely to establish a 100 billion-level enterprise.
出处
《走向世界》
2017年第15期42-45,共4页
Openings
