张裕:讲述国产红酒的生存之道

CHANGYU:WAY OF SURVIVAL FOR HOMEMADE WINE BRANDS

“本土品牌要生存发展,就要根据消费者的需求,从各个企业自己的实力和特点来进行定位。大企业要研究大企业的做法,小酒庄要研究小酒庄的特点。”在刚刚结束的全国两会上,全国人大代表、张裕葡萄酿酒股份有限公司总经理周洪江在参加2017两会高端访谈时阐述了自己的观点。当前,中国的市场正在慢慢进入质量时代,张裕作为中国历史最悠久的葡萄酒和白兰地生产企业，始终没有忘记百年品牌的坚守，同时也在积极应对新的挑战。

In recent years,the growth rate of imported wine has been higher than for domestic wine.In the face of this situation,the General Manager of Changyu,Zhou Hongjiang,thought,regarding the impact of imported wine on Changyu,it was necessary to analyze the market changes in the long run and provide customers with different products. 'The craftsmanship spirit was put forward by a Chinese entrepreneur;craftsmen require cultivation,and enterprises must manufacture products with quality capable of meeting the market competition.Actually,the inheritance of the craftsmanship spirit was what made Changyu survive till today.' Zhou Hongjiang expressed his understanding of the craftsmanship spirit at the Two Sessions(the National People's Congress of CPC and the Chinese Political Consultative Conference),and he proposed that inhering the 'craftsmanship spirit' means we have to manufacture products which can be on a par with like products.Only by developing numerous 'Chinese craftsmen' can we build more world-renowned 'Chinese brands'.