潍柴的国际品牌之路

THE PATH TO AN INTERNATIONAL BRAND OF WEICHAI GROUP

作为中国装备制造业的知名企业,近年来,潍柴控股集团借助自己的优势产品驰骋国际市场。通过大力实施品牌战略和自主创新,潍柴不仅抵御了国际金融危机的冲击,还推动了产业升级,实现了先进装备制造业品牌向高端产品、高端市场的有效突破。

Weichai Group was founded in 1946,serving as one of the automobile and equipment manufacturing groups with the strongest comprehensive strength in China.In 2016,the Group has achieved an operating income of RMB 134.1 billion,ranking the 171 th of the 2016 China Top 500 Enterprises,the 73 th in China Top 500 Manufacturing Enterprises and the 2nd in China Top 100 Mechanical Industry.Weichai has established its global operating centers in Germany,Italy,France,America,Singapore,etc.,adopted local manufacturing in India,Burma,Ethiopia,the Republic of Belarus,etc,established trading companies in Russia,the United Arab Emirates,Turkey,Vietnam,etc.,and set up representative offices in over 30 countries and regions.Relying on the indepth promotion of the global strategy,Weichai's international brand is gaining increasing popularity.