摘要
前有国际品牌的压力,后有东南亚地区廉价劳动力的成本优势,中国的服装企业正面临着发展的双重挤压。新常态下,服装企业怎样破解发展难题、实现企业转型？迪尚集团作为传统服装产业的龙头企业给出了答案：在立足进出口贸易的基础上,拓宽全球销售渠道、提升创新设计能力、打造自主品牌,实现由贸易商向供应链集成商转型。2016年,在市场形势急剧恶化的情况下,迪尚集团实现服装出口额15亿美元,同比增长20%以上,已经成为全国服装行业的龙头企业；同时，迪尚集团打造的迪尚智慧时尚生活方式集成创新平台入选了中国第一批纺织服装创意设计试点园区（平台）。
Under the pressure from international brands and the cost advantage of a cheap labor force in Southeast Asia,China's garment enterprises are facing the double squeeze on development.Under the new normal,how can garment enterprises crack development problems and achieve corporate transformation?As a leading enterprise of the traditional clothing industry,Dishang Group gave the answer:based on export trade,widening global sales channels,elevating creative design ability,constructing self-owned brands,and realizing the transformation from a trader to a supply chain integrator.Now,Dishang Group owns 5 garment companies and 7 independent design brands in the United States.In 2016,it realized sales revenue exceeding USD 150 million.So far,it has successfully run a number of well-known brands such as upscale women's wear 'Feraud',men's casual wear 'IZOD' and fashionable women's wear 'GR',and established over 200 franchised stores in first-tier cities nationwide.The sales revenue of RMB 5 billion is expected to show new increase in the aspect of self-owned brands and domestic ODM business within 3 years.
出处
《走向世界》
2017年第15期62-65,共4页
Openings
