耐克全价值链环境足迹评估案例研究

A case study on NIKE's environment footprint valuation of whole value chain

作为全球知名的体育用品企业,耐克在寻求企业可持续发展的实践过程中以全价值链环境足迹评估为依据,进行了多方面的创新与革新,取得了良好成效。以耐克的全价值链环境足迹评估为研究对象,了解耐克环境足迹评估采用的标准、涉及的内容和层次,同时分析其评估结果,将为我国国内相关企业开展环境信息披露提供思路;同时,通过研究总结认为:耐克在全价值链协同管理、技术创新、低碳导向的设计理念以及"闭环"垃圾处理等方面为我国国内企业开展环境管理提供了可借鉴的经验。

As a global famous brand specializing in sports products business, NIKE is on a road to conduct continuing innovation and upgrade on the basis of environment footprint valuation of whole value chain when seeking business sustainable development. This paper introduces the standard and content of NIKE＇s environment footprint valuation and analyses the valuation results in order to provide ideas for domestic enterprises. The paper summarizes meanwhile that the integrated management of the whole value chain, technical innovation, low-carbon-oriented design and ＂close loop＂ waste management are what the domestic enterprises can learn from NIKE.