自主知识产权品牌建设演化博弈问题研究

Evolutionary Game Model on Constructing the Independent Intellectual Property Rights Brand

针对企业品牌建设的困局与诱因,建立了以企业和政府为主要博弈主体的演化博弈模型;通过对动态博弈系统的局部稳定性分析以及各因素变量对系统演化行为的影响分析,提出了可能的控制方法,以此作为突破企业自主知识产权品牌建设困局的依据。

In this paper,a game model is built as the main objects of enterprises and government basing on dilemmas and reasons for enterprises＇ brand building.Through the local stability analysis of the dynamic game system as well as the impact analysis of each factor to variable behavior of the system evolution,the possible control methods as the basis for breaking through the dilemma are put forward in independent intellectual property brand building.