体验视角下宋词景观的旅游表达

Tourism Value of the Landscapes in Song-ci from the Perspective of Embodiment

主客互动是体验的核心。宋词景观是基于阅读体验而呈现的景观,具有情感性与抽象性。在宋词的时空混合景观中,存在着时间景观与空间景观相互转化的双向过程。对宋词景观的旅游价值进行评估,梳理宋词景观在旅游转化中的优势与困难便可以发现从宋词景观到旅游景观需要经历视觉化、故事化和市场化的转换过程。通过转换,将以时间为主线的诗意转换为以空间为主线的画意,将虚灵的情绪转变为可叙述和可传播的故事,将文化价值转变为具有市场卖点的产品。

The kernel of embodiment is the subject-object interaction. Song-ci landscapes are those presented through reading, featuring abstractness and emotionality. In the temporal-spatial Song-ci landscapes, there exists a bidirectional time-space transformation. Assessment on the tourism value of Song-ci landscapes and on the advantages and difficulties in achieving their transformation in tourism shows that the transformation must undergo a process of visualization, fictionalization and marketing. Such a transformation turns time-based poetic nature into space-based picturesque nature, untouchable emotions into narratable and communicable stories, and cultural values into products with selling points.