云南少数民族纺织品类旅游商品研发策略

R&D Strategy for Textile Tourist Commodities of Yunnan Minorities

纵观整个云南旅游商品市场便会发现,具有当地少数民族特色的商品往往是纺织品类且占到较大的比例。而这部分的旅游商品,虽数量之多,品质却参差不齐,存在的问题也比较突出。本文通过市场调研,从设计学的角度进行分析,查找此类商品设计的主要问题,利用民族学和设计学理论,提出研发具有少数民族文化特色的纺织品类旅游商品的设计思路和策略。

Through surveying the overall Yunnan tourist commodities market, we can find that the local commodities with minority features are usually textile commodities which account for a bigger proportion. Though such tourist commodities have a big quantity, their quality is irregular, and the problem is prominent. Through the market survey, the paper attempts to analyze from the angle of design, search the main problems of the design of such commodities, use the theory of ethnology and design and propose the design thoughts and strategies for researching and developing textile tourist commodities with minority culture features.