浅谈设计心理学在女性消费中的应用研究

The Application Research of Design Psychology in Female Consumption

设计心理学贯穿设计过程的始终,并对消费起着不可估量的作用。随着社会的发展,女性消费者在消费市场中起着举足轻重的作用,本文从设计心理学的角度对女性消费倾向、女性消费行为进行分析探讨。通过结合案例,在差异化中寻找普遍的共性,帮助经营者对品牌做出合理的定位,提供更能迎合女性需求的商品和服务,从而更好的为女性消费市场服务。

Design psychology runs through the design process from beginning to end, and plays a significant role in consumption. With the development of society, female consumers draw much attention in the consumer market. This paper, from the perspective of design psychology, explores women＇s consumption tendencies and behaviors. Through the study of some cases, this paper finds some common characteristics in difference in order to help operators to make a reasonable brand positioning to meet the needs of female＇ s goods and services. Therefore, service of female consumer market can be promoted.