境外传媒对中国媒业的冲击与促进

The Pounding and Promotion of Foreign medium to Chinese Medium Business

随着我国加入WTO,市场进一步开放,境外传媒集团进入中国的步伐更加迅速,动作越来越大,给中国传媒业带来了冲击与挑战。我国传媒市场的大门正在一步步被打开,这是大势所趋,是中国传媒业进行市场化变革的历史性必然选择。我们要以积极的态度、开放的心态对待竞争,同时可以通过法律、法规和市场手段对媒介进行间接控制。深入推动媒介市场化,媒体重新定位与整合是生存与发展的必由之路。

Along with China s accession to WTO and the further openness of market, the foreign medium groups are quickening them steps to enter, which bring pounding and challenge to Chinese medium business. The opening of Chinese medium market is not a negative reply, but an inevitable historical choice of the market - guiding reformation in medium business, we should treat competition in a positive and open attitude, and make an indirect control by laws, regulations and market measures. Enter market to aelocation is the only way to survive and develop for Chinese medium business.