企业史视角下制药公司的发展:以恒瑞医药为例

The development of the Hengrui company-from the perspective of The business history

目的通过从企业史的视角探索民营医药企业中最具创新能力的代表企业——恒瑞医药的发展来为医药行业提高创新能力、促进医药企业发展提供相应建议。方法主要采用案例分析法、文献研究法、比较分析与经验借鉴法等对恒瑞医药展开深入的研究。结果与结论医药企业为顺应行业发展大势,应注重使用创新战略和国际化发展战略,创造核心竞争力。

Objective From the perspective of the business history to explore the development of hengrui company which is one of the most innovative private medical enterprise,in order to provide corresponding Suggestions to pharmaceutical enterprises to improve their innovation ability and achieve a better development.Method Adopting the method of literature research,comparative analysis and experience learning,etc for the further research of Hengrui company.Result and Conclusion The pharmaceutical companies has to focus on the trend of industry development and the use of innovation and internationalization strategy.In addition createing their own core competitiveness.