中国死海旅游区气候舒适度与门票收入季节相关性研究

Thermal Humidity Index and its Relations with Seasonal Variations of Tourism Revenue: Evidences from the Dead Sea Resort at Daying,China

气候因素与区域旅游经济的关系是近年来学界的研究热点。为深入探讨气候舒适度对于门票收入的影响过程,选取位于四川省大英县的中国死海旅游区作为研究案例,采用非线性人体舒适度数学模型,得到人体舒适度指数(THI),并与重庆与成都的计算结果作对比;考察气候舒适度变化与门票收入的季节相关性,以及公共节假日对于门票经济的影响过程。结果表明,研究区气候舒适度更趋于舒适等级,气候舒适天数与次舒适天数总计8个月,具备为成渝两地游客提供错季度假的气候条件。其中,属气候舒适天等级的月份包括4月、10月,次舒适天等级集中于2月、3月、5月、6月、9月、11月。门票收入季节性变化与人体舒适度月份趋于负相关,暑期、中秋、国庆对门票经济的拉动作用明显。研究结论揭示了盐卤文化主题型度假区气候舒适度特征,验证了气候因素与旅游经济的相关性,可为充分利用气候旅游资源开展旅游活动提供参考。

In recent years,many scholars have acknowledged the importanceof studying the relationships between climate and regional tourismdevelopment. However,such questions are somewhat difficult toanswer.This study addresses this issue by examining evidences from the Dead Sea Resort at Daying,China.The study uses the thermal humidity index to assess the climate in the Dead Sea Resort at Daying and the neighboring regions,i.e. Chengdu and Chongqing. The analysis reveals that the climate in the Dead Sea Resort at Daying is relatively more comfortable than thatin its neighboring regions,attracting tourists from Chengdu and Chongqing. The most comfortable seasonsinclude April,and October,and the second group of the best days include Feb. March,and May,June,Sept. and November. There is a negative correlation between the comfort index and tourist revenue. Tourists usually travel during the public holidays like Summer holiday,Mid-autumn day and National day of China,and the Dead Sea Resort attracts a lot of tourists who are willing to use the swimming facilities during the hot season,which may not be the most comfortable seasons for ordinary tourists.In conclusion,the Dead Sea Resort at Daying best exemplifies that there is a correlation between climate and regional tourismdevelopment.