中国古代商业思想及其现实意义探究

Research on the Practical Significance of Ancient Chinese Commercial Thought to Modern Enterprise Marketing

中国古代虽然一直实行重农抑商的政策,但是工商业的发展一刻也没有停止过,并且从不缺乏商业界精英。他们中的许多人都结合亲身实践经历提出了自己的商业主张。其中所蕴涵的商业思想在今天仍然具有十分重要的指导意义。

Although physiocracy thought had prevailed in ancient China, the development of industry and commerce had never stopped for a moment, and spawned a large number of both able and commercial elites. Based on their practical experience, they had proposed different commercial claims, albeit no longer suitable for today＇sbusiness environment, yet some of them still have been of research sig- nificance and practical value in today＇s enterprise marketing.