设计管理的研究对象与研究方法

Research Object and Research Method of Design Management

设计管理作为设计领域和管理领域相交叉所产生的新兴专业,旨在从企业发展的宏观视角出发,运用设计管理提升企业商业竞争力。对设计管理的研究对象需要从设计师及其团队、设计创新、设计流程、设计网络、设计文化等方面的管理出发,研究方法上重视实证研究法、跨学科研究法、定性与定量分析法、比较分析法等。

Design management is a new subject of cross-formed design field and the management field. From the macro perspective of enterprise development, design management can enhance the business competitiveness of enterprises. Research object of design management includes design subject management, design object management, design innovation management, design process management, and design network management, design culture management, etc. The research method of design management should attach importance to the empirical study, interdisciplinary research method, qualitative and quantitative analysis, and comparative analysis method.