“混子曰”对微信公众号运营的启示

The Enlightenment of “Hunzi Yue” WeChat Public Platform

"混子曰"是以漫画形式推送历史科普知识为主的个人微信公众号,目前积累粉丝约140万,广告收入约500万,还获得紫牛基金、真格基金的投资,是一个运营极其成功的微信公众号案例。通过对其推文分析得出,娱乐化的阅读体验、内容的易接受性、与粉丝的有效互动是其运营成功的关键因素,并在此基础上,提出其在微信公众号的定位、内容、阅读体验、用户互动、团队协作等方面的做法对其他微信公众号运营有一定的借鉴启示作用。

uHunzi Yue^ is a WeChat public platform, which pushes history and other science knowledge in comic. It has about 140,0000 fans, 500,0000 advertising revenue, and has received investment from “ Ziniu” fund and “ Zhenge” fund. This is a very successful case whose key factors are entertainment reading experience, easily accepted content, effective interaction with fans. The successful positioning, content, reading experience, interaction is a way for others to learn and use.