大数据在体育赛事新媒体传播中的应用研究

Research about the application of big data in new media

在大数据时代背景下,体育传播面临着重大创新和改革,新媒体的运用促进了大数据的信息采集和挖掘。关于体育赛事,各项信息数据量较大,若能深入收集和挖掘这些数据信息,将对新媒体传播的应用产生有效作用,乃至促进传播机构模式的转变。因此,本文先介绍了大数据在体育赛事新媒体传播中的应用,再分析了存在的应用问题,最后探讨了大数据在体育赛事新媒体传播中的应用前景,即体育赛事的数据量将急剧增长、数据种类将日益多元化、数据解读将更符合体育赛事传播的根本需求。

Under the background in the era of big data, sports communication faces significant innovation and reform, the use of new media to promote the big data information collection and mining. All the information about sports events, large amount of data, if can further collection and mining the data information, might affect the spread of new media application effectively, and promote the shifting patterns of transmission mechanism. Therefore, this article first introduces the big data at sporting events the application of new media, analyzes on the problems existing in the application again, and finally discusses the big data at sporting events the application prospects of the new media, the sports event will soar the amount of data, data types will be increasingly diversified, data interpretation will be more in line with the fundamental needs of sports events communication.