我国网络营销的现状及发展问题研究

Research on the present situation and development of network marketing in China

网络营销是近年来兴起的以计算机互联网技术为基础的营销及推广模式,网络营销由传统的线下营销模式演变而来,却与传统营销模式有实质性的区别。本研究首先对网络营销的相关基本概念进行了论述,然后简述了我国网络营销行业的产生与发展,从而分析我国网络营销的现状和相关影响因素,再进一步解析我国网络营销模式中的相关问题来引导其走向正确的发展道路。

Network marketing is the rise in recent years, with the computer Internet technology based marketing and promotion mode,network marketing from the traditional offline marketing model evolved,but there is a substantial difference from the traditional marketing mode. This study first on network marketing related basic concepts are discussed, and then introduces the emergence and development of China＇s network marketing industry, to analyze the factors of network marketing situation in China and related effects, further analysis of issues related to China＇s network marketing model to guide them to the right path of development.