摘要
文章对90后群体使用互联网余额理财产品的行为开展问卷调查,对问卷调查结果进行分析,总结90后群体使用互联网理财产品的行为特征,据此对该类型产品的营销推广提出启示建议。
This paper has carried out a questionnaire on the behavior of using the Intemet financial products, making an analysis of the questionnaire results, and summarizes the behavior characters of the post-90s in using the Internet financial products, based on which some advice and suggestion have been made regarding the product promotion.
作者
吴义凤
WU YI-feng(College of Economic Management, Anhui Sanlian University, Hefei 230601, China)
出处
《河北工程大学学报（社会科学版）》
2017年第1期33-35,共3页
Journal of Hebei University of Engineering(Social Science Edition)
基金
安徽省教育厅人文社科重点项目(编号:SK2016A0348)
关键词
互联网理财
90后群体
调查
Intemet financial management
the Post-90s
investigation
