舒适物理论视角下莫干特色小镇建设解析--一个消费社会学视角

AN ANALYSIS OF FEATURED MOGAN TOWN CONSTRUCTION BASED ON THE THEORY OF AMENITIES:A PERSPECTIVE OF SOCIOLOGY OF CONSUMPTION

近年来,在旅游市场中文化旅游业逐渐成为一个新的发展领域。各地争相涌入该利基市场,比如各类"特色小镇"建设。但是,就其整体运营而言,依然是过于突出表象的经济产出而忽视内在的文化品质培育,对行业可持续性发展重视不够。有鉴于此,以"莫干民国风情小镇"为例,本文基于对舒适物理论与帕森斯功能模式的组合优化,提出了一个关于"特色小镇"发展的消费社会学分析框架,用于分析其间的利弊得失,可视为舒适物理论运用于新型城镇化建设的一个尝试。

In recent years, the niche market of cultural tourism has been a focus in domestic tourism market. Therefore, more and more local governments are involved in this niche market by all means, for example, constructing various kinds of ＂featured towns.＂ However, it is evident that this tide of ＂featured towns＂ construction is to chase economic profits rather than to breed their special cultural civilization, paying less attention to the sustainable development. Accordingly, based on a case study on the featured Minguo town at the foot of Mogan Mountain, as well as the combination of the theory of amenities and the theoretical model of AGIL in Talcott Parsons＇ works, this article develops an analytical framework of sociology of consumption, in order to analyze the gains and losses, which can be considered as a new attempt to apply the theory of amenities to new urbanization.