对防震减灾科普工作的思索——基于用户搜索行为的视角

Reflections on the Popularization of Science and Technology in Earthquake Prevention and Disaster Reduction:Based on the Perspective of User Search Behavior

地震灾害以其突发性强、破坏性强、容易引发各类严重次生灾害等特点,被称为"群灾之首",受到用户的高度关注。本文以百度海量用户行为数据为基础,利用百度指数研究特定关键词"地震"的搜索行为趋势和搜索特点,进而洞察用户需求变化和媒体舆情趋势,以此探讨防震减灾科普工作的优化策略。

The earthquake disaster,usually classified as the'the most calamitous disaster',is always happening in a sudden,strong and destructive manner,and is prone to causing the secondary disaster,thus it is highly concerned by the users.Based on the Baidu massive user behavior data,the paper conducts an analysis of the search behavior tendency and trait of the specific keywords'earthquake'by utilizing Baidu index.By doing so,the needs of the users and the the tendency of public opinions on the media are explored for the purpose of coming up with the optimal strategy concerning how to handle science popularization work having to do with earthquake prevention and disaster reduction.