不确定性环境下的商业模式动态调整

Dynamic Adjustment of Business Model under Uncertainty

环境的不确定性同时存在于企业的外部和内部,已有研究多从战略管理的视角分析不确定性对企业绩效的影响。本研究则将商业模式作为独立的分析单元,探讨商业模式对环境不确定性的作用机制及其在企业生存和成长中的动态调整路径和评价问题。此外,环境不确定性下的企业组织和个体学习,尤其是失败学习在改进和完善商业模式动态调整方面发挥重要作用。未来商业模式创新研究将在个体层面挖掘商业模式动态调整的机制,如高管认知、知识管理、网络关系等。

The uncertainty of the environment exists in the external and internal of the enterprise, and many studies have analyzed the impact of uncertainty on the performanhe of the enterprise from the perspective of strategic management. In this study, the business model is used as an independent unit of analysis to explore the mechanism of business model on the environmental uncertainty and its dynamic adjustment path and evaluation in the survival and growth of enterprises. In addition, the organizational and individual learning, especially the failure learning, plays an important role in improving and perfecting the business model. Future business model innovation research will be in the individual level mining business model dynamic adjustment mechanism, such as top management cognition, knowledge management, and network relations.