基于新媒体平台下的高校思想政治教育实践探索——以“电光之家”微信平台建设为例

Based on New Media Platforms of Ideological and Political Education Practice in Colleges and Universities——A Case Study on the WeChat Platform Construction of “Family of Electronic Information and Optical Engineering”

随着信息技术迅猛发展,微信、微博等新媒体平台已经成为学生获取和传播信息的主渠道,对学生的学习生活与思想行为产生越来越重要的影响。本文从痛点思维视角探索学生网络需求,并结合"南开电光之家"微信平台的运行实际,探讨思想政治教育在新媒体平台下的三方面创新着力,并在此基础上给出实践建议。

With the rapid development of information technology, WeChat, micro-blog and other new media platforms have become the main channel for students to acquire and disseminate information, they have more and more important influence on students＂ study life and thought behaviors. The article from the point of pain thinking perspective to explore students＂ network demands, combined with the actual operation of the ＂Family of Electronic Information and Optical Engineering＂ WeChat platform, to explore the ideological and political education in the new media platform under the three aspects of innovations, and then gives practical suggestions.