旅游业发展的效率评价与转型升级

Efficiency Evaluation and Transformation Upgrading of Tourism Development

"十三五"时期我国旅游业进入幸福导向性发展阶段。从"幸福产业"视角,构建旅游业发展效率评价指标体系,可以有效弥补单纯从经济角度评价旅游业发展效率的不足,为我国旅游业的转型升级和可持续发展提供依据。在重新界定旅游业发展效率内涵和价值诉求的基础上,提炼出旅游业发展效率的构成要素,构建"幸福产业"背景下旅游业发展效率评价指标体系,以期丰富旅游业民生化发展理论,促进旅游业向"幸福产业"转型发展。

During the 13th Five-Year Plan period, the development of Chinese tourism industry steps into a new stage with happiness-guided phase. From the perspective of ＂well-being industry＂, this paper constructs the evaluation index system of tourism developing efficiency to make up the evaluation of tourism developing efficiency just from economy aspect, which provides the foundation for upgrading and sustainable development of Chinese tourism industry. Based on the analysis of the connotation and value pursuit of tourism developing efficiency, this paper extracted the elements of tourism developing efficiency, and constructs evaluation index system of tourism developing efficiency under the background of ＂well-being industry＂. All of these hope to enrich the tourism livelihood-oriented development theory and promote the transformation of tourism industry to well-being industry.