主体引导、调试机制与网络舆论生态治理

Subject Guidance, Debugging Mechanism and Ecological Governance of Network Public Opinion

网络舆论生态是网络舆论资源、网络舆论主体、网络舆论环境在网络空间所呈现的一种可供人评价和衡量的自在运动状态。网络舆论生态的同质结构、异质结构、异同结构、同异结构是把握网络舆论生态的重要维度。受网络舆论杂糅性、消解性、渗透性和风险性的影响,网络舆论话语失衡、网络舆论信任失衡和网络舆论表达失衡成为制约网络舆论生态平衡的重要瓶颈,带来较大的治理难题和成本压力。网络舆论生态治理,需要从提升网络舆论思想效应、强化网络舆论主体引导和建立网络舆论调试机制三方面来应对。

Network public opinion ecology is a free motion state of network public opinion resources, network public opinion main body and network public opinion environment, which presents in the network space and could be evaluated and measured by people. Controlling network public opinion ecology has some important dimensions, namely the homogeneous structure, hetero-structure, similar and different structures. Influenced by the hybridity, deconstruction, permeability and risk of network public opinion, the discourse imbalance, trust imbalance and expression imbalance of network public opinion become the important bottlenecks restricting the network public opinion ecology balance, which bring great managing problems and cost pressures. To governance the network public opinion ecology, we could make efforts at three aspects of improving thought effect of network public opinion, strengthening the guidance of network public opinion main body and establishing debugging mechanism of network public opinion.