基于产品语义分析的新能源汽车造型设计研究

Modeling design of new energy vehicles based on semantic analysis

针对新能源汽车造型设计的特点,以某电动汽车造型设计为例,探讨产品语义分析在新能源汽车造型设计中的应用。阐述了产品语义的内涵,基于信息传播理论将汽车造型设计的语义定义为能指与所指,并进行了形式化描述;提出了基于自然语言处理的产品语义表征方法,通过社会、经济、技术三因素,分析了电动汽车的产品机会;以实例说明了产品语义分析在新能源汽车造型设计中的运用方法,从而为新能源汽车造型设计提供一种可行的技术途径。

Aiming the modeling design characteristics of new energy vehicles,an electric vehicle was taken as the example to discuss the new energy vehicle modeling design application of product semantic analysis.The product semantics connotation was elaborated.The semantics of vehicle design was defined as signifier and meaning based on the information communication theory,and formal description was carried out.The production semantic representation method was proposed based on the natural language processing.The product opportunity of electric vehicle was analyzed based on the social,economic and technical factors.The application method of product semantic analysis in the new energy vehicles design was illustrated with the example.The final result for the new energy vehicle design provided a feasible technical approach.