少数民族体育文化的传播瓶颈及突破

The Bottleneck and Breakthrough of Sports Culture of Minority Nationality

传播少数民族体育文化有重要的价值和意义,但是由于各种因素作用,当下现实社会中的民族体育文化传播存在一些瓶颈问题,制约了民族体育文化的大众传播。少数民族体育文化的传播瓶颈主要来自体育文化内容、体育文化传播者素质、体育文化传播的商业行为受限等方面,因此对于相关问题的解决需要针对性地从体育文化内容发掘整合、选择合适的传播者、促进商业介入等方面来进行突破。

The spread of minority sports culture has important value and significance, but due to the influence of various factors, the current social reality in the national sports culture communication exist some bottleneck problems, which restrict the public communication of national sports culture. The national minority sports culture communication bottleneck comes mainly from the content of sports culture, sports euhure communication quality, sports culture communication business behavior is limited and so on, so the issues related to address the need for from sports culture content explore integration, choose appropriate communication, promote business involved to make a breakthrough.