民族文化产业市场营销的组织与控制

Ethnic Cultural Industry Marketing Organization and Control

市场经济环境下,市场营销是民族文化产品走出民族地区走向大众的基本方法和手段,产品是市场营销的核心要素,民族文化产品的特殊性意味着围绕产品所进行的市场营销在组织和控制上必须要形成针对性的策略或原则,才能使民族文化产品的市场营销更加具有适切性。

Under the environment of market economy, marketing is the basic method and means of national culture in minority areas to the public out of products, products are key elements of marketing, cultural products special means of marketing around the product must be developed according to the principle of strategy or in the organization and control, in order to make cultural marketing is more appropriate.