黑龙江省文化旅游产业集群发展对策研究

Development Countermeasures of Cultural Tourism Industry Cluster in Heilongjiang Province

随着我国经济的发展,旅游业在国民经济发展中的地位越来越重要。旅游产业的集群发展成为旅游业发展的新模式。黑龙江省在地理、地域、历史等方面拥有独特的资源优势,为旅游产业集群发展提供了充足的条件,再加上近几年政府政策的大力支持,黑龙江旅游产业有了巨大的发展前景,但同时也面对着许多困难和挑战。黑龙江省政府应处理好政府与市场、企业的关系,认真履行职能,尽力为企业发展打造一个公平,公正的竞争环境;必须高度重视人才培养,大力引进人才;合理规划龙江文化旅游产业的布局,为文化旅游产业集群提供平台打造产业链;注重品牌培养,打造独特的竞争优势;利用大众传媒大力传播黑龙江的旅游文化,以此促进龙江旅游更好更快发展。

With the development of our economy, the status of tourism industry is more and more important in the development of national economy.The cluster development of tourism industry becomes a new model.The unique resource advantages in Heilongjiang in terms of geography, region and history provide a sufficient condition and the support of government policy in recent years, so the tourism industry in Heilongjiang has great prospects for development.Meanwhile, it also faced with many difficulties and challenges. The government should handle the relationship between the government and the market and enterprise, perform functions, try to build a fair competition environ- ment; attach great importance to personnel training, vigorously introduce talents;reasonable plantheindustry layout, provide the platform to build industry chain; pay attention to the brand cultureand create the unique competitive advantage, use mass media to spread, so as to promote the tourism developmenthetter and faster.