基于人类学视角的旅游市场乱象调查与治理研究

Anthropology-based Research on Chaos of Tourist Market and Treatment

随着我国旅游业的兴起和发展,旅游市场呈现出一片欣欣向荣的发展景象。但是在旅游市场火爆的背后,诸多的市场乱象也层出不穷。本文通过问卷调查,总结出当前我国旅游市场乱象的三大主体:导游、游客和文化旅游目的地实施者,从人类学的视角分析了各个主体造成旅游市场乱象的原因,并提出了一些具有针对性的治理建议。

With the development of Chinese tourist industry, the tourist market is also flourishing. However, though the tourist market is thriving, the chaotic phenomenon at the market emerge is endless. Relying on questionnaire, the author summarizes three subjects in- volved in chaos of Chinese tourist market, i.e. tour guide, tourists and implementers at the destination of cultural tourism. And then the author analyzes how each subject causes the chaos at the tourist market from the perspective of anthropology. At last, the author puts for- ward some targeted suggestions for treatment.