大数据时代下市场营销的机遇与挑战浅谈

Opportunities and Challenges of Marketing Under Big Data Era

最近几年,我国经济的飞速发展和科学水平的不断提高,使得互联网逐渐成为了人们日常生产生活中不可或缺的重要工具,这种现象也标志着我国的市场经济正在向着大数据时代发展。就眼下的情况来说,社会生产的各个领域都已经在不知不觉中应用了大数据的概念,大数据被日益增多的人所关注。

In recent years, with the rapid development of China＇s economy and the continuous improvement of scientific level, the internet has gradually become an indispensable tool in people＇s daily life, this phenomenon also marks China＇s market economy facing big data era development. Now the case, each field of social production have been in the imperceptibly in the application of the concept of big data, big data is increasingly concerned by people.