基于SWOT分析的四川森林康养旅游发展路径研究

Research on the Development Path of Forest Health Tourism in Sichuan Based on SWOT

发展森林康养旅游是有效盘活林业资源,提升林业经济效益,助推新常态下我国林业改革的有效手段。在分析森林康养旅游发展的背景及必要性的基础上,运用SWOT方法系统分析了四川发展森林康养旅游所具有的优势、劣势和面临的机遇与威胁。在此基础上,提出通过建立生态保护与资源开发良性互动机制、整合区域森林康养旅游资源、加强旅游基础设施建设、塑造森林康养旅游特色品牌、强化营销宣传以及推动人才培养等实现四川森林康养旅游健康、可持续发展。

The development of forest health tourism is an effective way to revitalize forestry resources, improve the economic benefits of forestry, and boost the reform of forestry in China under the new normal conditions. The background and necessity of the development of the forest health tourism were described firstly. Then analysis was made of the advantages, disadvantages, opportunities and threats of the development of forest health tourism in Sichuan by using the SWOT method. On this basis, some suggestions were put forward for realizing the sustainable development of forest health tourism in Sichuan, including the establishment of interaction mechanism between ecological protection and resource development, integration of regional forest tourism resources, the forest health tourism infrastructure, building the forest health tourism brand, strengthening marketing and promoting the cultivation of Sichuan forest health tourism talents.