“西湖符号”主题丝巾创意与设计

Creativity and design of “West Lake Symbols” in silk scarf

文化创意是增加丝绸设计附加值的主要途径之一,难题在于解决好文化之虚与产品之实的对接问题,学会运用传统元素阐释时尚故事。文章提出文化元素典型化、设计语言时尚化、重点突出围戴效果的创意策略,主张根据创意主题凝练和表现设计元素。"西湖符号"主题丝巾系列选择经典西湖故事"白蛇传奇"为创意主题,并以此为主线梳理出主要设计节点,提取典型元素,合理平衡西湖色彩意象、中国色彩符号、流行色应用三者之间的比例关系,设计制作该创意作品。

Cultural creativity is one of the ways to improve additional value in silk design,and the key is to solve the problem of cultural fantasy and product reality and learn to apply traditional elements to tell the modern stories.The article proposes such creative strategies as typification of cultural elements,fashion orientation of design language and prominence of wearing effect,and advocates to clarify the design elements according to the creative theme.The theme of ＂White Snake story＂in a series of ＂West Lake Symbols＂in silk scarf is chosen as the creative theme to sort out the main design nodes,extract typical elements and balance the relationship among West Lake color images,Chinese color symbols and fashion color application.