盐城赏花旅游存在的问题及对策研究——以大丰荷兰花海为例

Research on Problems and Countermeasures of Flower Tourism in Yangcheng:a Case Study of Holland Flowers in Dafeng

赏花旅游是花卉业与旅游业的有机结合。随着游客需求的改变以及休闲经济的快速发展,赏花景区面临着新的机遇,同时也遇到一系列的问题。赏花景区应采取开发多种产品、延伸产业链条、打造品牌特色、减少季节性差异、提高旅游从业人员的专业素质等措施,打造富有特色的赏花旅游品牌,进而实现长期稳定发展。

Flower tourism is the organic combination of flower industry and tourism industry. With the transformedtourist’s demand and rapid development of leisure economy, flowers scenic spot has encountered a series ofproblems in its development process while facing new opportunities. Therefore, flowers scenic spot should aim toenrich the product type, extend the industry chain, build the brand characteristics, reduce seimprove the professional quality of tlie personnel engaged in tourism, so as to create brand for the long-term and stable development.