基于KANO模型的中老年人移动阅读优化设计研究

Research on Demand of Middle and Aged Users of Mobile Reading Based on KANO Model

受数字媒介迅猛发展的影响,移动阅读的发展速度远高于传统阅读,移动阅读时代即将全面到来。随着中老年用户在移动阅读用户中占比逐步增加,中老年用户不断增长的移动阅读需求和阅读市场缺乏针对细分用户的具体产品之间的矛盾也逐渐凸显。文章通过深入观察中老年人在使用移动端进行阅读的过程,采取情境访谈(Contextual Interview)的方法深入了解用户体验中阅读的问题,将移动阅读功能按需求层次梳理分类,利用KANO模型的研究方法制定KANO问卷,分析中老年用户在使用移动端阅读时的不同层次的需求,为设计移动阅读产品提供合理依据,提升中老年用户在移动阅读中的阅读体验和使用满意度。

Influenced by the rapid development of digital media, the development of mobile reading is much higher than that of traditional reading, and mobile reading era is coming. The proportion of older users is gradually increasing in the mobile reading users, so the contradiction between growing demand for the mobile reading of aged users and the lack of the specific product in reading market for subdividing users also gradually highlights. Through in-depth observation of the elderly in the process of using a mobile terminal for reading, and utilizing Contextual Interview method to have a thorough understanding of user experience in reading, this work summarizes the function of mobile reading and designed KANO questionnaire. This questionnaire analysis will provide a reasonable basis for the design of mobile reading products, and help improve the reading experience and the use satisfaction of middle and aged users.