互联网时代下商业综合体游憩空间研究

Study of Recreation Space of Commercial Complex in Internet Age

互联网时代下,实体商业空间丧失了对人们的吸引力,商业综合体需要通过商业游憩空间的调整以抗衡网络虚拟空间的扩张并激发商业活力。文章从互联网时代发展特征、国内外商业综合体发展历程、商业综合体游憩空间概念、商业游憩空间的发展角度进行分析,认为人性化、主题化、体验化、科技化的商业游憩空间是未来的发展趋势,据此,文章提出了应对互联网时代下游憩空间变化的商业模式调整方向。

In the Internet age, the physical commercial space is no longer attractive to people. The commercial complex should adjust the commercial recreation space to counterbalance the expansion of the network virtual space, so as to stimulate the commercial vitality. This paper analyzes the features of Internet age, the development process of commercial complex at home and abroad, the concept of recreation space of commercial complex, and the development of commercial recreation space, and points out that humanization, thematization, experience and technicalization are the trends of the de- velopment of commercial recreation space. The paper also proposes the directions of business pattern adjustment considering the changes of recreation space in the Internet age.