教育新常态下民办高校内涵导向品牌建设研究

Research on the Connotation Oriented Brand Construction of Private Colleges and Universities under the New Normal Education

在经济新常态的引领下,我国教育发展也步入了新常态。教育新常态下高等教育规模趋于稳定,高等教育品质亟待提升,注重内涵导向的品牌建设是民办高校实现困境突围的必然选择。因此,认清教育新常态下民办高校面临的新形势,正视内涵建设对民办高校品牌的支撑作用,提出民办高校内涵导向品牌建设的路径选择,这不仅有利于民办高校创新发展思路,而且有利于更新发展理念从而推动民办高校实现跨越式发展。

Under the guidance of the new economy, the development of education in China has entered a new normal. Under the new normal education, the scale of higher education tends to be stable, and the quality of higher education needs to be improved. Therefore, understanding the new situation facing the new normal education in private colleges, to support the brand connotation construction of private universities, private colleges and universities put forward path selection of connotation oriented brand building, which is not only conducive to the development of thinking innovation of private colleges, but also condu- cive to the scientific development concept to promote private universities to achieve leapfrog development.