区域会展业整合研究——以长江三角洲为例

A Research on the Integration of the Regional Convention and Exhibition Industry——A case study of the Yangtze River Delta Area

长江三角洲区域存在中心城市独自发展会展业、会展市场定位高度趋同、缺乏互补性、行业机构缺少,管理薄弱和产业布局缺乏整体性等问题。长江三角洲会展业整合具备政府合作意识增强、企业逐步展开整合、区域内存在联系的整体性和会展业发展的类似性等条件。长江三角洲区域会展业整合创新应采取建立多元化的协调机制、制定协同化的发展战略、构建集群化的产业平台、激活联动化的运作要素、实施主题化的整合营销和建设统筹化的大会展区等基本策略。

The Yangtze River there are many problems, such as the development of convention and exhibition in- dustry, the high convergence of the market orientation, the lack of complementarity, the lack of industry organiza- tions, the weak management and the lack of integrity of the industrial layout. The integration of MICE industry in Yangtze River Delta has the following advantages： the enhancement of government cooperation consciousness, the gradual integration of enterprises, the integrity of the connection in the region and the similarity of the exhibition industry. The Yangtze River Delta regional exhibition industry integration and innovation should be taken to estab- lish a diversified coordination mechanism, establish collaborative development strategy and constructing cluster in- dustry platform, the operation of the activation linkage elements, the implementation of the theme of the integrated marketing and construction of the overall exhibition area and other basic strategy.