泰安太阳部落景区文化创意发展研究

A Study on the Cultural and Creative Development of Tai'an Sun Tribe Tourism Area

泰安太阳部落景区位于泰山南麓的满庄镇,处在大汶口文化遗址的核心区。景区以大汶口文化为主题,是中国第一家体验史前文明的特大型文化主题公园。自开业以来,景区利用外部支持、供给侧创新、多维营销、刺激消费等运行发展机制和无可复制的大汶口文化、优越的地理位置、综合的竞争力、先进的经营理念、多样的营销模式等优势,开创了景区文化创意产业发展的全新局面。同时,景区在发展中还面临一些困境和不足,需要采取一系列相应的应对策略加以解决。

Tai＇an sun tribal scenic area is located in the south of Mount Tai Manzhuang town, located in the core area of Dawenkou cultural sites, Dawenkou culture is an important birthplace. Scenic area to Dawen- kou culture as the theme, is China＇s first experience of prehistoric civilization of the large cultural theme park. Since the opening, the use of external scenic areas, the supply side of innovation, multi - dimensional market- ing, to stimulate consumption and other reasonable operation and development mechanism and no copy of the Dawenkou culture, superior geographical location, comprehensive competitiveness, advanced business philoso- phy, diversity of the marketing model and other advantages, creating a sun tribe scenic cultural and creative industry development of the new situation. At the same time, the sun tribal scenic spots in the current and fu- ture development also faces some difficulties and shortcomings, need to take a series of corresponding coping strategies to be resolved.