论新媒体时代政务宣传中的“动漫可视化”

Discussion on applying cartoon visualization in government affairs publicity in the age of new media

精准、直观、有效的信息不仅有利于政府各部门间的交流,而且更利于面向社会公众的传播,为此提出政务宣传动漫可视化建议。分析动漫作为政务宣传符号的优势和特点,阐述动漫艺术在政务宣传工作中的具体应用,如以卡通形象为主体,漫画图解政府文件,政务动画演示,社会服务科普等。同时,为了提高动漫在政务宣传中的表达效果,从政务解读、制作时效、防止过度娱乐化、增强民众参与意识四方面讨论动漫应用于政务宣传应注意的问题。

On account of the fact that accurate, intuitive and effective information is conducive not only to the communication among government authorities but also to its spread in social public, it is advisable to apply cartoon visualization in government affairs publicity. The article analyzes the features and advantages of cartoon as the symbol of government affairs publicity, and then describes the application methods of cartoon art in government affairs publicity, such as cartoon characters, cartoon representations of government documents, E-government animation and social service cartoon, etc. To improve the expressive effect of cartoons in the government affairs publicity, the article discusses the potential hazards in their application from the following aspects： accuracy, timeliness, excessive entertainment,and public consciousness.