中医药文化软实力特质分析

Analysis on the Characteristics of Chinese Medicine Cultural Soft Power

中医药文化是中华优秀传统文化的杰出代表。中医药文化具有软实力特质,包括:历史特质、哲学特质、学术特质、文学特质、伦理道德特质等,这些特质之间相辅相成、互促共进、相互滋生而缺一不可。她们在很大程度上彰显了中医药文化的内在力量。立足中医药文化软实力的特质,有的放矢地制定中医药文化研究及推广的战略,在一定程度上更能够发挥中医药文化的先进性和独特性,对于提升国家文化软实力,建设社会主义文化强国具有重要意义。

Chinese medicine culture is an outstanding representative of Chinese outstanding traditional culture. Chi-nese medicine culture has the characteristics of soft power, such as history characteristics, philosophical characteristics, aca-demic characteristics, literary characteristics and ethical characteristics, which are to complement each other, mutual promo-tion, mutual breeding and indispensable. To a large extent, they are demonstrated the inherent strength of Chinese medicine culture. If we develop the strategy of Chinese medicine culture research and promotion strategy based on the characteristics of traditional Chinese medicine culture soft power, we can play the advanced nature and uniqueness of Chinese medicine culture. It is of great significance for the promotion of national cultural soft power and building a powerful cultural country of socialism.