模因论视角下的谣言传播机制研究

Rumor Spreading Mechanism Research from the Perspective of Memetics

谣言是被人们捏造出来的缺乏事实依据、并通过一定手段在公共媒体推动与传播的言论,在社会交际之中属于一种另类流行语。文章从模因论的角度出发,尝试性探讨在言语交际中谣言的模因传播机制,提出谣言信息散发需要经过输入理解、简化模仿、强化复制和流布输出等四个运行过程,才可能成为盛传一时的谣言模因。

A rumor is a story or piece of information that may not be true,that is promoted and spread in public media.It is a special kind of fashion language.The paper tentatively discusses rumor spreading mechanism from the perspective of memetics in verbal communication and put forwards the four operation processes of a rumor spreading meme as follows:understanding lead-in,imitation by simplifying information,duplication by strengthening information and spreading output.