徽州古村落规划开发策略研究——以黄山市为例的实证分析

Study on the Planning and Development Strategy of Ancient Villages in Huizhou——Empirical Analysis of a Case Study of Huangshan city

近年来,随着都市人回归乡村的旅游需求升温,以原汁原味取胜的古村落已成为时尚旅游活动形式。同时伴随乡村旅游的快速发展,古村落旅游已成为乡村旅游的重要组成部分。而如何做好古村落旅游的规划开发,以及当地经营者如何做好古村落管理都是有待解决的问题。在文献探讨的基础上,对徽州古村落的发展现状进行分析,提出古村落建立竞争优势的对策,以期徽州古村落健康持续发展。

In recent years, with the urban citizen ＇s demand to rural tourism, original ancient village has become the current fashion forms of tourism activities. At the same time, along with the rapid development of rural tourism, ancient village tourism has become an important part of rural tourism. And how to do a good job in ancient village tourism planning and development, as well as how to deal with management problem for village governors are the issues to be solved. On the basis of literature review, this paper analyzes about the present situation of the development of Huizhou ancient villages, and put forwards to developing competitive advantage countermeasures for the purpose of healthy and continuous development of the ancient villages in Huizhou.