全域旅游背景下上海市赛事旅游发展研究

A Study on the Development of Shanghai Event Tourism in the Context of Global Tourism

在全域旅游时代,赛事旅游成为体育旅游发展的重要方式之一。本文运用了文献资料、实地考察和逻辑推理等方法,旨在分析上海赛事旅游的优势、劣势、机遇与挑战,并提出上海赛事旅游发展建议,以进一步推动上海市全域旅游的可持续发展。研究结果显示上海拥有丰富的赛事资源、旅游资源、基础设备、区位优势和政府支持等优势,存在产业融合差、赛事产品单一、外部威胁等劣势,因此提出了加强产业融合、市场营销、社区公众和人才建设。

In the global tourism era, the event tourism has become one of the important ways of sports tourism de- velopment. This paper uses the methods of literature, field investigation and logical reasoning to analyze the advan- tages, disadvantages, opportunities and challenges of Shanghai event tourism, and put forward the suggestions of Shanghai tourism development to further promote the sustainable development of Shanghai＇s global tourism. The re- sults show that Shanghai has rich advantages of tournament resources, tourism resources, infrastructure, location advantages and government support. There are disadvantages such as poor industrial integration, single product and external threat. Therefore, it is proposed to strengthen industrial integration, marketing, community public And tal- ent construction.