文化与旅游融合发展水平测度——以大湘西为例

The Level Measurement of the Integration Development of Culture and Tourism:A Case Study of Western Hunan

融合发展水平是地区文化与旅游融合发展现状的综合反映,测度文化与旅游融合发展水平意义重大。选取旅游网络虚拟社区的游记和点评为素材来源,利用扎根理论提取文化与旅游融合水平测度指标,运用文本分析法对文化与旅游融合水平进行打分,形成一套以市场游客为评价主体的文化与旅游融合发展水平测度新方案。以大湘西地区为案例地应用研究,结果表明大湘西地区文化与旅游融合水平呈现出"中间大、两头小"的"橄榄球"型市场结构;测度结果较精确地反映了产业现状,测度方案具备客观性。基于此,提出相关建议,以期为进一步推进大湘西地区文化与旅游融合提供参考。

The level of integration is the comprehensive reflection of the development status of regional culture and tourism integration, it has great significance to measure the level of integration development. This paper chooses the travel text and comments of the tourism virtual community in the network as the material source, extract the measurement index of cultural and tourism fusion by using the grounded theory, evalnate the level of cultural and tourism fusion by using the text analysis method, and construct the new measurement programs from the perspective of tourists＇ perception. Taking western Hunan area as an example, the results show that the market status of cultural and tourism fusion in the western Hunan showing ＂Rugby＂ structure, which is middle is bigger and both sides is smaller. The measurement results reflects the status of industry accurately, and the measurement program is objective. Based on this result, the relevant suggestions are put forward in order to provide reference fur further integration of culture and tourism in western Hunan.